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Miallegra

Copacabana,

Rio de Janeiro.

mialegra
The exhibition has a flexible system to accommodate the display of bags, shoes and other products on shelves and pegs. 

Client

MIALLEGRA

The Concept Project that we created for the Brand receives some upgrades in this store and reflects the feminine and relaxed universe of Miallegra.

Customers are greeted by a Caribbean blue façade and, upon entering, they notice that the interior is finished in vibrant pink paint. The exhibition has a flexible system to support the exhibition of bags, shoes and other products on shelves and pins. For the macaws, we created a delicate solution with wooden spheres that are joined internally by a steel tube. The gold applied to the racks is also present in the polka dot print on the curtains and wallpaper and in other small details in the store. The volumetry of the cashier, the stock and the booths is finished in plywood, and other points of color are applied, as in the low piece of furniture that works as both stock and display and receives the same blue as the façade; the ladder for handkerchiefs in a yellow tone and, also, a shelf at the back that holds the stock of shoes and receives the gray color in medium tone.

Date

2015

Authorship

Tati Gonçalves
and Joana Hardy

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