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Shopping Nova América, Rio de Janeiro

The desire was to reflect a feminine and striking space.



The desire was to reflect a feminine and striking space. For this, we sought inspiration in the Art Déco language and translated it into a contemporary reading.

From this inspiration, the sawmill panel was born, which we applied to the entrance door, on the mirror in the sales hall, on the accessories panel and on the cabin hangers.

We used the Brand icon to start the drawings until we reached the pagination of geometric shapes in an abstract and figurative theme. To create a unique and expressive space, we chose black , matt gold, wood, overlays of gray tones and a play of light and shadow. We also developed an exclusive design for the racks, which also makes reference to the Brand's icon and highlights the lighting exposure positions.

For the cash counter, we chose the Nero Marquina  marble finish in a minimalist design. At the back of the store, we have the display unit that concentrates the line of lingerie, accessories and decorative objects.




Tati Gonçalves

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